Privacy notice | Motoring Insider

1. Who We Are

Multimedia Projects Ltd, trading as Motoring Insider, is a company with company number 05508063, registered office 1 Southdown Close, Kingsnorth, Ashford, Kent TN25 7AE. Multimedia Projects Ltd is the controller of your personal data and is registered with the Information Commissioner's Office under registration number ZA522168.

Contact us about anything in this notice at support@motoringinsider.co.uk or by post at the address above.

This website is not intended for children and we do not knowingly collect data about children.

2. The Personal Data We Collect

Identity and contact data: your email address, and your name if you give it.
Vehicle data: the registration number you enter, any mileage you give, and the vehicle details returned for it. Because a registration number can be linked to you, we treat it as personal data.
Order data: the package and extras you choose, prices, order reference, timestamps, payment and refund status, the billing details Stripe returns for our accounts, invoices and credit notes.
Report data: the report results, PDFs, and the creation, expiry, cancellation and use of secure sharing links.
Account and access data: the email address you sign in with, the one-time sign-in codes and session identifiers we create (stored only in hashed form), the dates you sign in, and a non-reversible hash of the internet address used to request access, which we use to protect the service against misuse.
Communications data: messages you send us, our replies, and whether our emails were delivered, opened or unsubscribed from.
Referral data: the affiliate tag or partner link that brought you to the site, if any, linked to your order so we can pay the right affiliate. We do not pass your name, email, registration or report to the affiliate.
Search and location data (free tools): the postcode you search for on our fuel price and EV charger tools and, if you choose "use my location", your device's location. We use them only to find results near you and do not store them.
Trade and affiliate data: for business accounts, the business name, contact names and email addresses of users, website, VAT number, invoicing details and, for affiliates, the bank details and tax information needed to pay commission.

We do not collect special category data or information about criminal convictions.

3. Where We Get It

Most of this data comes from you when you use the site. When you enter a registration number, we send it to the DVLA and the DVSA to get vehicle, tax and MOT information, and, for a paid report, to the commercial data services listed in section 6, through One Auto API, to get vehicle-history data. Stripe tells us whether a payment succeeded. If you arrive through an affiliate link, the link tells us which affiliate referred you. If you search our fuel price or EV charger tools by postcode, your browser looks the postcode up with postcodes.io (section 6) to find where it is; if you use your location instead, your browser gives it to us only with your permission.

4. How We Use It, And Our Lawful Bases

Purpose	Data	Lawful basis
Show the free vehicle lookup and preview	Vehicle	Legitimate interests (showing you the vehicle before you decide to buy)
Take your order, take payment, compile and deliver the report, provide your account, PDF and sharing links	Identity and contact, vehicle, order, report, account and access	Contract
Issue VAT invoices and credit notes, and keep accounting and tax records	Order, identity and contact, trade	Legal obligation
Handle refunds, complaints, disputes and chargebacks	Order, report, communications	Contract and legitimate interests (resolving disputes and defending claims)
Keep the site and accounts secure, and prevent fraud and misuse	Account and access, order	Legitimate interests (protecting our systems, customers and suppliers)
Credit and pay affiliates for orders they referred, and audit attribution	Referral, order (without your contact details)	Legitimate interests (running the affiliate programme)
Run trade accounts and the affiliate programme, including invoicing and commission payments	Trade and affiliate	Contract and legal obligation
Email you reminders about a check you started but did not pay for, and about our similar vehicle checks	Identity and contact, vehicle, order	Legitimate interests, under the soft opt-in in regulation 22 of the Privacy and Electronic Communications Regulations 2003. You can unsubscribe at any time.
Show fuel prices and EV chargers near a postcode or your location	Search and location	Legitimate interests (showing you results near you, which you asked for)
Answer your messages	Identity and contact, communications	Contract or legitimate interests (answering enquiries and keeping a record)

We will only use your data for another purpose if it is compatible with the original one, or if we tell you and have a lawful basis.

5. Marketing Emails

If you give us your email address when buying or starting to buy a vehicle report, we may email you about that check and about our other vehicle checks. This includes up to three reminders if you start a check but do not finish paying, and occasional information about our similar vehicle checks. We tell you this where you give us your email address, and each of these emails has an unsubscribe link that stops them straight away. Unsubscribing does not stop emails about a report you have bought.

These emails are only about our own vehicle checks. They never include third-party offers, and we do not share your data with anyone else for their marketing.

When you unsubscribe we keep a minimal record of your email address on a suppression list so we do not contact you again.

6. Who We Share It With

DVLA and DVSA, to retrieve vehicle, tax and MOT information. We send only the registration number. They are separate controllers of the records they hold.
Our data sources, for a paid report. Experian supplies vehicle provenance information. Brego supplies modelled valuation data. CarGuide and Percayso may supply taxi or private-hire and previous-advert information, and a specialist supplier may supply optional salvage photograph links. One Auto API may provide the technical connection to the commercial data services. We send the registration number and, where needed, the mileage. Provider records and availability can change.
postcodes.io, a free postcode lookup run by Ideal Postcodes. When you search a free tool by postcode, your browser sends the postcode straight to postcodes.io to find where it is, so it also receives your internet address, as any website you connect to does. We do not send it anything else.
Stripe, which hosts card checkout and processes payments as a separate controller for its own regulatory purposes and as our processor for the rest.
Our service providers, who process data only on our instructions: Vercel (website hosting), Supabase (database, sign-in and file storage, in London), Resend (email delivery) and Cloudflare (security checks on our forms, and DNS).
Analytics and advertising providers, only if you leave those cookies on (section 8): Google (Google Analytics and Google Ads), PostHog (product analytics and session replays, EU region) and Microsoft (Microsoft Advertising). They receive information about your device and how you use our site, and Google and Microsoft also use it as separate controllers for their own advertising purposes.
Our accountant, auditors and professional advisers, where needed.
Affiliates, who receive only aggregate figures and order-level commission records. They do not receive your name, email address, registration or report.
The police, regulators or courts, where the law requires it, or to prevent fraud.
A buyer of our business, if we sell or transfer all or part of it, on the basis that it uses your data as this notice describes.

7. International Transfers

Some of our providers are based in, or may access data from, the United States, including Stripe, Vercel, Resend, Cloudflare, Google, Microsoft and PostHog. We only allow this where the transfer is protected by UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework for certified organisations) or by approved contract terms such as the UK International Data Transfer Addendum. Ask us for details at support@motoringinsider.co.uk.

8. Cookies And Similar Technology

We use strictly necessary cookies to remember your cookie choices, to carry your vehicle between checkout steps, to keep you signed in to My Garage or the affiliate portal, to let you open reports you bought or that were shared with you, and to run security checks. Stripe uses necessary cookies on its payment page to prevent fraud.

Through our cookie banner you choose whether we also use:

analytics cookies from Google Analytics and PostHog (EU region), to understand how the site is used and to fix problems, including anonymised session replays; and
marketing cookies from Google Ads and Microsoft Advertising, to measure which adverts and partner links bring visitors and sales.

Analytics and marketing cookies are switched on when you first visit, and our banner tells you that we use cookies. You can switch either group off at any time through Preferences in the banner or Change Cookie Settings in our Cookie Policy.

When you arrive through an affiliate link, we record the affiliate tag with an order you place in that visit. With marketing cookies on, we also store the tag in a first-party cookie called mi_affiliate_ref for 30 days, so that a later purchase is still credited to the affiliate. A later visit from our own advertising removes it.

Our Cookie Policy lists every cookie and storage item, what it does, how long it lasts and who sets it.

9. How Long We Keep It

Data	How long
Orders, invoices, credit notes and payment records	6 years after the end of the financial year they relate to, for tax and accounting
Reports, PDFs and your account	While you keep your account and we offer the service. You can ask us to delete your account at any time, but order and invoice records are kept as above.
Secure sharing links	Until they expire or you cancel them, then the access record for 12 months
Sign-in codes and sessions	Codes deleted 7 days after they expire; sessions deleted 31 days after they expire or you sign out
Requests for a free report through an affiliate link	30 days
Abandoned checkouts and their reminder emails	90 days, unless you then buy
Messages and complaints	As long as needed to deal with them and keep a reasonable record, then deleted or anonymised
Affiliate and trade account records	While the account is open and 6 years after it closes
Postcodes and locations searched in the free tools	Not stored: used for the search and then discarded
Unsubscribe record	As long as needed to make sure we do not email you again

10. Security

We use appropriate measures to protect your data against loss, misuse and unauthorised access, including encryption in transit, hashed sign-in codes and sessions, and access limited to people who need it. We have procedures for dealing with a suspected data breach and will tell you and the ICO where the law requires.

11. Your Rights

You have the right to ask for a copy of your data, to have it corrected, to have it erased, to restrict or object to our use of it (including an absolute right to object to direct marketing), to have it transferred to you or another organisation, and to withdraw consent where we rely on it. To use any of these rights, email support@motoringinsider.co.uk. We may need to confirm your identity first. There is normally no fee, and we aim to reply within one month.

If you are unhappy with how we use your data, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk, on 0303 123 1113, or at Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

12. Changes To This Notice

We will post any changes here. This version was last updated on 4 November 2026.

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Motoring Insider Privacy Notice